OX Consulting Building a Professional Brand and Personal Identity
OX Consulting provides financial solutions for businesses, specializing in supply chain loans, working capital, and commercial real estate funding. As the firm grew, its founder, Isa Ariza, needed more than a standard company presence. She wanted to be positioned not just as the leader of a financial firm, but as a personal brand, a trusted financial consultant and advisor in her own right.
Website and Branding Assets
We designed and developed a modern, mobile-responsive website that not only highlights OX Consulting’s services but also puts Isa at the forefront, showcasing her expertise and making her the face of the brand. To support this transition from firm-focused to consultant-driven, we created graphic design assets and branded visuals that balanced professionalism with a more personal touch. We also organized a branding photoshoot, producing high-quality images of Isa that humanized the brand and built a stronger personal connection with her audience.
Rebranding Into a Personal Brand
Through our work, OX Consulting evolved from being viewed as a traditional financial services firm into a personal consulting brand centered on Isa’s expertise. This repositioning helped establish her credibility, made her services feel more approachable, and allowed her to connect directly with business owners and decision-makers who value one-on-one guidance. By reframing OX Consulting around Isa’s identity, we gave her both the platform and the confidence to market herself as a financial consultant and advisor rather than just another firm in the industry.
Advertising and Creative Support
To expand visibility, we launched and managed Google Ads and Facebook Ads campaigns, designed to introduce Isa’s services to targeted audiences and build awareness around her personal brand. While direct ad management has since concluded, the website, branding, photography, and personal positioning continue to serve as long-term tools that differentiate Isa and OX Consulting in a crowded financial market.