Be honest: does it ever feel like you’re doing all the things, posting on social media, boosting a post here and there, maybe even running an ad, but nothing seems to stick?
You’re not alone. Most small businesses struggle with marketing not because they aren’t trying, but because they’re missing the foundation.
Here’s the hard truth: if your marketing isn’t working, it’s not because the platforms are broken. It’s because your strategy is.
Let’s break down the three most common mistakes, and how to fix them.
1. You Don’t Have a Clear Brand Story
Most businesses lead with what they sell. But people don’t buy just for products or services, they buy because of the way your brand makes them feel.
If your message is scattered, or if your audience doesn’t instantly know who you are and what you stand for, you’ll always struggle to stand out.
The Fix:
- Define your “why” — why do you exist beyond making money?
- Make your customer the hero of the story. You’re the guide who helps them win.
- Infuse this story into your website, socials, ads, and even how you talk about your business in person.
2. You’re Not Showing Up Consistently
Posting randomly when you feel like it isn’t marketing, it’s guessing. Consistency is what builds trust, brand recognition, and top-of-mind awareness.
The algorithm rewards it. Your customers expect it. And your competitors are already doing it.
The Fix:
- Pick a realistic posting schedule (3–4 times a week is better than daily burnout).
- Batch your content ahead of time so you’re not scrambling.
- Repurpose — one good piece of content can become a blog, reel, story, and email.
3. You’re Wasting Money on the Wrong Ads
Boosting posts feels easy. But here’s the reality: it’s a money trap. Boosts don’t target the right people, they don’t optimize for conversions, and they don’t build long-term audiences.
That’s why you can spend money and see little to no results.
The Fix:
- Run campaigns in Ads Manager (not just boosted posts).
- Use custom audiences (like website visitors or email lists) to reach people who already know you.
- Track conversions with the Meta Pixel or Google Tag Manager so you know what’s actually working.
Marketing doesn’t fail because you’re not working hard enough. It fails because you’re working without a foundation.
Fix your story. Show up consistently. Run ads with strategy, not impulse.
Do that, and your marketing won’t just “work.”
It’ll create the kind of momentum that builds not just sales, but a brand people actually remember.